Everyone says you need a blog, so you set one up. You are writing good, strong content but no one is seeing it. You aren’t getting comments and you are starting to get despondent and wondering why everyone says it’s a good idea. Like with most things, getting your blog noticed, takes time and some effort.
Consistency is one of the biggest keys to improving your blog. You don’t have to blog every day to get your blog noticed, you don’t even need to blog once a week. What you do need to do is, be consistent. Work out a realistic goal for yourself, maybe it is once a week or once a month. Once you have decided on that, be consistent with it.
Plan your content. For many years I just wrote when I had something to say. It worked until it didn’t. It is also not so easy to write your thoughts for a business blog, which is why a content planner is so important. Some bloggers run regular series, others use a certain day of the week to write a certain type of a blog post. However, you plan to do it, just plan it. Writing it down will also help you to come up with new content ideas.
Share. Share. Share. How are people going to know you have written something new if you don’t tell them? Use your social media channels to let your readers know you have a new post up. Twitter is a great platform to share to because you can share it daily if you want to. If you are an active Pinterest user, join relevant groups and share to those groups as often as you can. If you are a part of Facebook groups that allow links to be shared on certain days, share your posts there as well. If you use Bitly you will be able to see where the clicks come from and will then be able to focus on those channels.
Connect with other bloggers. Commenting on other bloggers posts that you find interesting is a great way to get yourself noticed. It not only builds new relationships but helps to get readers.
Collaborate. I am a big believer in collaboration even though I know I don’t use it as much as I could. Ask people in your industry to write guest posts, ask them for quotes or input into post you are writing. The power of this is that they will share on their platforms to their readers, opening a new audience to you.
Building a blog following is a long-term game but if you are consistent and are prepared to put yourself out there, the readers will come.
Do you have a blog for your business?
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